marketing audit... helping you make the most from your marketing investment

what is a marketing audit?

A Marketing Audit is an opportunity for you to have an independent, qualified and experienced marketer to review the effectiveness of your businesses sales and marketing function.

One of our team will look at your whole marketing operation and see if you can benefit from free or low cost marketing strategies. During the audit you’ll explore your businesses “Key Success Drivers” and “Key Growth Drivers”.

We have carried out hundreds of audits and our research shows that almost every small and medium sized business wastes a significant amount of their marketing budget every year. The marketing audit will provide you will a plan of action to eliminate waste and give you strategies which are guaranteed to work. This will automatically increase your profits or can be re-invested back into your business.

The Marketing Audit will help you turn your business goals and dreams into a reality. It is essential for any business owner who wants to make more money by working smarter, not harder.

what exactly does it cover?

The Marketing Audit is an intensive and highly structured process. At the end of the Audit we will draw up and present you with a report with a detailed action plan which will help you maximise the return from your marketing spend.

You’ll identify and exploit your current opportunities, make full use of “marketing without money” strategies and most importantly, have a process in place to ensure every marketing pound you invest works as hard as you do.

During the audit you’ll discover:

• How marketing professionals use a structured tried and tested approach to marketing which has nothing to do with risking large sums of money on good ideas which don’t produce results
• The difference between strategic and tactical marketing and where you are best investing your time
• How to review your target market and review your communication strategy
• The importance of carrying out market research, looking at trends in your industry that give you a chance to be ahead of your competition
• How your people and resources are overlooked assets and how you can get them to support your business’ marketing effort
• The importance of marketing systems and how using these systems you can analyse key data to take the guesswork and risk out of your marketing activities
• How to set price to be a price maker rather than a price taker. This will allow you to maximise your profits by focusing and building and adding value rather than cutting costs and being better value
• Planning and budgeting to ensure that any activities work within your available budget and how to ensure your plans are acted upon and measured
• How to effortlessly manage relationships from enquiry, to follow up, to sale and beyond into customer service so that you can maximise your customers lifetime value to you
• How stealth marketing strategies can be used as a lethal weapon against your competitors