marketing strategy... a road map for a better business
what is a marketing strategy?
It is a tailored programme, usually lasting for one year, to guide your business towards a bigger turnover with more profit and less stress for you. Split into 15 - 20 sections, the strategy is a route map to increased profits and provides clear operational parameters that ensure continuing incremental success.
what exactly does it cover?
Working with you and your team, the strategy begins with a marketing audit and swot analysis covering your business’s strategic marketing, business’s strategy and current Marketing. Following this a clear development path with strategic recommendations is laid out for the business. Monthly checks are put in place to allow for the refinement of the strategy. An interim manager can be assigned to assist with implementation of the strategy and will work for you as your marketing manager on an agreed number of days per month if this is required. The actual contents of the strategy vary from business to business, but may include:
- Marketing Strategies
- Implementation Strategies
- Recommendations
- Corporate image
- Internal corporate marketing
- Notice boards
- Corporate training
- Public relations
- Pricing strategy
- Sponsorship
- Internet marketing
- Strategic partnerships
- Corporate brochure
- Testing marketing
- Secondary spend
- Packaging services
- Guarantees and incentives
- Sales training for staff
- Referral marketing
- Building a Database and Direct Mail
- Advertising
- Customer relationship management
- The competition
- Financial Recommendations
- Conclusions
who will benefit?
- Any business which is looking to grow and expand
- Any business that needs to increase its profit
- Business owners who do not have the time or experience to produce their own strategy
- Any business that needs to raise money from a bank
- Any business that is wasting a large proportion of their current marketing budget
what results can you expect?
- An increase in the number of enquiries
- A more systems led approach to marketing
- Clearly defined target market
- A marketing plan with both budgets and targets for those budgets
- Improved marketing results
- Increased income and profit
the first and most important thing to put in place is a set of strong foundations...
when you know you need
help with your marketing,
the Marketing Director Programme provides...
video and audio seminars available for download...
E-books available
for download...
we commence 95% of our client work by...
