
marketing advice
MAX Marketing is dedicated to helping people and businesses achieve their Peak Performance. This news page contains articles that we feel are of interest to anyone seeking to improve their marketing, as well as news from MAX Marketing.

steve meets james caan
Steve Mills leading marketing expert recently spoke to James Caan from The Dragon’s Den. James spoke at the Consultants Super Conference and Steve was one of the guests. Steve discusses what he took from the seminar.
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marketing masterclass
Leading marketing experts Steve Mills, Ray Vernon and Greg Black are comming together for a one day Marketing Masterclass session.

10 ways to improve your sales conversion rates
So you convert five prospects out of ten. Does a 50% success rate mean you are wasting half of your marketing budget? Of course not. But maybe some sales training could boost your rate to 60% - and that would up your turnover by 20%!

why are you so scared of public speaking?
Of course, it’s not just you. Virtually everyone is petrified at the very thought of speaking in front of a group of their fellow human beings. Which means that this fear is natural.

berkshire marketing company
Berkshire based Marketing Company MAX Marketing have a marketing philosophy they call ‘Marketing by Numbers’.

strategic planning for success
The New Oxford English dictionary defines Strategy as “A plan of action or policy designed to achieve a major or overall aim”.

marketing analysis
Do you know the lifetime value of a client? Do you know your average unit of sale?

networking events
Over the last few years I have both attended and spoken at many events and conferences. I have always noticed how speaking positioned myself and others and how people always wanted to ask me questions afterwards.

winning more sales
How do you make your readers sit up and take notice? A case study explaining how you did X for company Y is a great way to do this. A good case study allows the reader to identify with the case study and allays their fears.

email marketing on the increase
According to the results, 81% of respondents plan to increase their email marketing spend this year. 50% of these firms plan to increase direct marketing and 45% plan to invest in their landing pages.

making the most of telemarketing
For some telemarketing activities you may be better off “contracting out” the telemarketing requirement to a specialist agency rather than attempting to use your own staff.

systematise your business
The entrepreneur who founded the start-up, drew up a business plan and launched the business will probably want to grow the company and when that point is reached he will need to convey not just his vision but his way of doing things to others.

the difference between salad and rubbish? timing!
“The only difference between salad and rubbish is timing!” At least that’s what I’ve been focusing on recently, especially for businesses that are time sensitive.

put your happy customers to work for you!
Networking is my favourite, low-cost marketing tool. However, a large number of people often find it a challenge to get results and turn prospects into clients, simply by networking.

how many people search for your website & find your competitors?
How many people searched for your website last month and found your competitors?

seventeen mistakes start-ups make
John Osher has developed hundreds of consumer products, including an electric toothbrush that became America’s best-selling toothbrush in just 15 months. He also started several successful companies, including Cap Toys.

thirteen benefits of submitting your articles to ezinnes
Ezines are electronic newsletters which are placed on to the internet.