berkshire marketing company

Berkshire based Marketing Company MAX Marketing have a marketing philosophy they call ‘Marketing by Numbers’.

Managing Director Steve Mills explains. Most marketing companies provide a variety of marketing advise and services. At MAX Marketing we use a philosophy taught by Michael Gerber in his famous E-Myth book called innovation, quantification and orchestration.

Innovation is a system of changing sometimes just the smallest things in order to increase its effectiveness. For example, by changing the way you ask for a referral you can increase the number of people referring work to you significantly.

Quantification is a system of measuring innovation. In other words, if you where to change the headline in an advert in order to increase its conversion rate, then you must measure the responses you receive to see if it goes up or down.

Orchestration is the system of managing innovation and quantification in order to ensure that the changes are carried out right throughout the organisation. For example, if a business found that wearing blue suits to all its sales meetings out pulled wearing other colours then it would be essential that all the sales team wore the suits that pulled the best response.

Many of our clients comment that no other marketing company they have ever known work in this way, but to us it just makes common sense. Just like an accountant would want to know your financial numbers, MAX Marketing want to know your Marketing Numbers.

Numbers like your average unit of sale, the number of enquiries it takes you to make a sale and the amount of money it costs you to makes a sale. Numbers like the number of visits you get to your website and how many visits it takes you to get an enquiry.

Marketing in Berkshire is thriving. As a marketing business it is a very competitive county, but I am pleased to say that MAX Marketing have a unique approach that not only works for us, but more importantly works for our clients.

For further details regarding our MAXimisor Marketing Programme, or to learn more about ‘Marketing by Numbers’, simply give my a call on 0118 930 5700 and ask for a FREE Marketing Review Meeting.

Steve Mills

Managing Director of MAX Marketing