the max improvement programme
The MAX Improvement Programme is a twelve month programme to develop your business, increase your profits and make you more successful. The programme provides you with an outsourced experienced marketing team to develop your marketing success.
Working closely with you we analyse and review your businesses current marketing and develop a commonsense, step by step strategy that will enable you to reach your business goals.
With the help of this programme you will be able to:
As a member of the programme you will receive the following services:
marketing audit
This is a half day review of your current marketing looking at reviewing your current business, defining your primary aims and strategic objectives of the business and an action planning session, together with a report detailing recommendations on the way forward.
marketing budget
Working with one of our senior consultants you will produce a written marketing budget. This plan will detail the costs of staffing, market research, marketing communications as well as customer acquisition and retention costs.
key performance indicators (kpi’s)
By identifying understanding and using your KPI’s throughout the year you will have a much better understanding of your strengths and weaknesses. Together with will produce a monthly analysis of the success of your sales and marketing efforts.
the max marketing planning manual
Provision of a manual for you to keep all your marketing plans, activities, results and information. Including forms such as KPI form, marketing budget, SWOT analysis. This manual will develop into an invaluable resource containing everything that matters to your business. You will find yourself using it more and more and soon you will find it indispensible.
pr editorial campaign (both on and off line)
You will receive a monthly PR article for you to send out to both on and off-line media sources.
content managed website
Development a new content driven website. If you are satisfied with your current website a product specific website will be produced for you in order to ensure you maximise your on-line presence.
the max marketing e-mail marketing solution
Using our E-Marketing system, your account will be set you, training given and on-going support provided to allow you to produce a professional marketing suite of campaigns to handle all your on-line marketing.
membership of our max business club
As a member of our MAX Improvement Programme you receive complimentary membership of our MAX Business Club. The club provides monthly training in sales and marketing, as well as an opportunity to network with other businesses.
a monthly marketing advice sheets and tips to grow your business
We provide all our clients with monthly marketing advice sheets. Each sheet is full of ideas to improve the effectiveness of your sales and marketing function.
a monthly cd programme full of tips to grow your business
As a member of our MAX Improvement Programme you receive our FREE MAX Marketing CD/DVD. The CD/DVD provides training in sales and marketing.
quarterly attendance on one of our full day seminars
MAX Marketing holds a variety of Sales & Marketing training courses and seminars. As a member of the MAX Improvement Programme you’ll receive FREE attendance at four events per year.
setting up of google analytics
Set up of Google Analytics on your website so that you have an understanding of how many people visited your website, where they came from, what pages they looked at and how long they stayed on your website.
monthly website report
We will produce a monthly website report for you based on Google Analytics.
setting up and management of a ppc account with an agreed daily spend
We will set up and manage on a monthly basis a Pay Per Click account. (your click through fees with be charged as an extra).
newsletter
We will produce and send out a professional, fully trackable monthly e-mail newsletter with five articles.
monthly sales and marketing action plans
Together we will produce a monthly action plan which will form part of your manual.
search engine optimisation
blog production
We will produce a blog for you and register that blog with the major search engines.
review of your sales letters, scripts
We undertake a review and improve the effectiveness of your sales letters, scripts, leaflets and other marketing collateral.
review of your pricing strategy
We will review your pricing strategy and discuss ways of MAXimising your pricing strategy.
hotline
A hotline into MAX Marketing for marketing advice from our team of experts during normal business hours.
invitations to networking events
Monthly invitations to networking events. We will endeavour to introduce opportunities to you both during these events and to other business contacts.
monthly maximisor meetings
the three golden questions of business growth
A two hours session with one of your senior marketing experts. During the hours we will agree actions to be undertaken to help you to significantly grow your business.
the magic matrix
During this meeting we will discuss how to get the most profit from your current and past customers.
max branding
Together we will undertake a review of your branding in order to ensure you are creating a truly outstanding first impression.
critical non-essentials
One of the most powerful parts of the whole programme is defining your critical non essentials. In this session we help you to define how you can stand out from your competition.
max business planning
During this session we will help you to define your goals, vision and strategy.
max profit forecaster
Using our cutting edge system and will evaluate together the potential within your business. We will then produce a short report outlining the potential within your business.
e-myth session
Michael Gerber in his book the E-Myth states that most business owners are not working as effectively has they can. Gerber is the world’s leading expert on small business. During this two hour session with will listen to Michael Gerber and his principles and discuss ways in which they could be incorporated within your business.
bench marketing your business
Just how good are you anyway? How good are you compared with your competition? How good are you compared with the best in your industry? These are just some of the answers you get when we bench mark your business.
strategic partnerships
Strategic partnerships between, businesses, people and organisations are one of the best and most cost effective ways of winning new business. In this session we will discuss the targets and the options of forming strategic partners and put together a plan for doing so.
max systematised referral strategy
Most businesses win a significant amount of business from referral, but few have a system for achieving this and therefore most don’t win anywhere near their true capacity. In this module we will show you how to produce a referral system and how to implement it to significantly improve your business.
the six stage sales process
We provide you with a full day personal sales training day. During the day you will be trained in a six step process for winning new business.
the max improvement programme is provided for only £1,977.00 + vat per month (payable by standing order).
Our input will enable you to take your business to the next level, without the expense of a full time marketing department and with the added benefit of input from the whole of the MAX Marketing team, bringing all of our experience to your business.