media centre
video
These video clips are hosted on Steve Mills YouTube channel. Click the relevant image to view the video. Please note this will open a new browser.
effective advertising Many businesses say that advertising does not work in their industry and yet it is a multi billion pound per year business. The truth is most advertising does not work, because the headline is aweful, the target market is weak and the copy is badly written. Listen to this video for some tips on effective advertising.
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quantification Do you know your marketing numbers? The quantification of your marketing's Key Performance Indicators (KPI's) is essential. But what should you be measuring? Some of the answers are contained within this video.
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why do people buy? We hear lost of reason's like - the quality of our products, our customer service, price, our reputation, etc, etc. However there are only really two reasons why people buy. Listen to this video to find out why?
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audio
Below is a list of audio available for download.
Effective advertising
This twenty-minute recording of a conversation between Steve Mills, MD of MAX Marketing and Jim Ewan looks at the basics of successful advertising. Together Steve and Jim discuss what works and what doesn't when it comes to advertising your small business.
Flying with Eagles
This keynote talk was recorded live in front of 2,000 people at the Education Business Partnership National Conference. The talk focuses on the difference between the ordinary, the excellent and the truly outstanding.
Raving Fans
Many businesses have good standards of products, customer care, speed of service and efficiency. You could almost say that most businesses are good. But is it good enough?
The Business Building System
Steve Mills MD of MAX Marketing recently spoke at the K&H accountants Business Builder Forum on how to build a successful business.
books
Steve Mills Managing Director of MAX Marketing and leading marketing expert has written four books on marketing. To buy his book ‘228 Ways to Drive your Business Forward’ simply call MAX Marketing on 0118 930 5700.
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